Saturday, April 28, 2012

Social Media: The New house of Commons (Aam Aaadmi ka darbar)


Inspired by @KanchanGupta sirs tweet “Much 'abuse' you see on Twitter is directly proportionate to media fraudulence. Folks had no platform. They now have one to give it back”.
The Common Man first came to life through RK Laxman’s satirical cartoons in The Times of India. The satirical toon showed life of a common man and our Aam Aadmi jhatakse got connected cartoon life to his real life for LOL.  There was no way forward. The “Aam Aadmi did not have his say in the day-to-day governance of the country. He was a mere voter, would vote a government to power based on the reporting in the main stream media (MSM). He could raise his voice once in five years using his veto power when slogans like Hamara Haath Aam Aaadmi ke saath erupts.
The Indian voted the government paid his taxes which the employer deducts automatically every month, He had no means or way to know where his tax money goes; what actually happens to his hard earned money which he pays towards taxes. He used to just toil whole day to take care of his family (huge joint families). At the end of the day laughs at self by looking at RK Laxmans satirical cartoons. He was a novice till the next general elections / state elections. Then we saw a Mumbai Niwasi filled with anger, played by Naseeruddin Shah in the movie “A Wednesday”. I will call it as first-of-its-kind outburst of Common Man shown on cinema. The movie was received well from Indian audiences as our nation is afflicted with the dirtiest disease called terrorism. The movie showed him blowing up terrorists who were given a kind of asylum by the government in Indian jails. (Biriyani Khao Khud Jaan Jao J)
RK Laxman’s satirical toons or A Wednesday did impact the Indian but he remained a silent spectator and continued seeing at the monologues of the available bunch of Anchors who by now started to think Ham Bhagwan hai. At the first place we did not have a platform to raise his issues or never knew what issues to be raised for the betterment of the society, He was also duty bound towards his family. I would rather say he never got time to raise a voice. He felt his duty as an Indian was to vote in or vote out a government and which he continued for decades. He kept voting for or against any government mostly depended on the kind of news he consumed through few irritating anchors of news channels.

The citizens did have a platform called “Letters to the editors” which used to get published with the approval from the editors of the news papers and most of the unpublished goes to the dust bins. I have been a media seller and have seen many of them getting space in the dust bin. The MSM did try to get the citizens involved but again what goes in the news purely depends on the so called Bhagwans approval. Few MSM started initiative to involve the aam aadmi (Citizen Journalist types) but it reminded me of “letters to the editor” on television. It did reveal few corrupt people using sting as tool but with its censor cap on always like what to telecast or how much of it to telecast.

Then came the era of technology / computerization made a huge impact in the day today affairs globally reducing human efforts, India too adapted to the new evolving technologies to smooth-en the day to day administration. As the changeover was on a very fast pace, The human took some time to understand the entire technological aspects of business / administration. He kept wondering about the pace in the changeover, he voted out a government during the changing phase. He gave another term to the existing government as he still believed the MSM which was still forcing him consume the rationed news. MSM kept on feeding him with the stings using his expertise and intelligence; showed what to show and blacked out what they don’t want to show.

 The era of Internet changed it all for the we the people of India; initially the common man was enjoying the Internet catching up with friends who lived far away. It was fun for him to see faces of his friends using video conference. He kept screaming YAHOOO started FACEBOOKING and would tweet for fun.  As the nation progressed our man who by now was evolved internet geek and his hunger to extract information started gaining momentum through source points like government websites etc, he started understanding the day today administration of the government. He could not stop himself from being a just a mute spectator to the Government scams which started unearthing. Our man who was then a believer of MSM expected the truth to flow but his expectations went down the drains.

This is my man who by now evolved into a serious gatherer of Information like @KiranKS had started taking pot shots at MSM like a site by Aam Aadmi @mediacrooks takes the MSM head on “Indian Media Watch.... Crooks and Liars in the Indian media are the greatest danger to our democracy. Bias, outright lies, paid news, plagiarism and political leanings characterize much of our media” and started writing about today’s national scenarios like @centerofright India's GDP to grow by 6.9% says IMF below 7% . TCM who got hooked on the Internet for fun turned serious nation builders. Hash # tags started to appear for everything new related to national interests. The hash tag like #AMS proved everyone that Social media is the new power house. The MSM which kept #AMS issue under wraps for more than week was forced to take it live on television though they presented the outburst of social media as irresponsible. The TCM started evolving more to have looked at legal course of action against something which he felt is not right like @surnell tweeted "Decided to send out legal notices to all these parties involved. Spoke to legal advisors Sir ". This was in regard to the demolition of Chikkajala fort, a historical part of Benglauru.

As rightly said by Kanchan da “Folks had no platform” to show their share of voice and social media being a free for all platform the common mans outburst was electrifying with abuses. Anything during infancy is cried out loud and things do simmer down slowly and there would be an evolved Aam Aadmi who would take on the MSM in a smarter way if media fraudulence continued.

14 comments:

  1. Well written....looks like I "Mango Man " wanted to say same thing...and you gave voice ... Even on Social Network ..attitude is same ...why I should do/say...there are people to say... Keep it up : Girish

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    1. Thanks so much sir ths will encourage me to write.

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  2. The birth of SM is well chronicled. Even SM has to give way for something better and larger and more effective. Aam Aadmi/Mango man/Common man is limited by time constraint, technological developements,knowledge, interest and ability to synchronize with others,language, daily chores, routine, other priorities and so on. Finally philosophy will take over.
    These constraints are exploited by politicians, con men ,'God'men, common man himself in the pursuit of 'success', ephemerals, evil ideologues,evil etc. This conflict will be endless.These are analogous to a yoke joining the two bullocks -one good and the other evil- each trying to outsmart the other. Journey will not be smooth. Only solution is Sharanagati - surrender to God - the visishtadvaita siddhanta.

    We can not stop the pursuit.Let us learn to live LIFE alongside lest we be labelled lunies by our own kith and kin. As promised paramatma Sri Krishna will be born again and guide all of us to quell the evil

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  3. Good one.. But, I think still everything is in Bhagawan's hand only. As far as I can see, technology is not intended to improve common man. Common man may be getting some benefits. But, it is only a by-product. Main business is something else. Count now.. "Cloud computing" is going to emerge as a cheaper aid for common man and will lead into monopolizing the markets by a few smart companies..

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    1. Thanks Benny .....Thanks for sharing your thoughts.

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  4. “Aam Adami“ well Santha I must say that you very well removed a syndrome “yaar time hi nahi milta“ expecct to keep on adding in the series will surely be knowledgeble

    Keep it on

    Nishant

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  5. Social media are used by less than 1% of Aam admi. Only when social media become "social mass media" can they have the real impact. "Social Mass media" will have to reach at least 20% of population to make this happen. Here is an idea that some tech-savvy entreepreneus can run with & make twitter-like comments available by SMS to Aam Admi!

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  6. Well scripted Rajesh....As your first Blog you have done a excellent job.....Keep up....please don't stop!

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  7. A very well written article..... the entire transition of the common man from being the victim and a mere spectator to moving to a little better position of voicing thier thoughts, opinions and getting the information via SM was very well put.
    I especially liked the positivity of the article instead of being just another media bashing one.... the fact that in India, SM is just a begining and very rightly put as being in its infancy hence the noise..... slowly we will grow up, better understand its power and will definitely use it in a better way for our betterment.
    The best thing about SM is that today our country is becoming more and more internet savy and with internet available to everyone, via smart phones, laptop increasingly becoming a very common house hold article... the future to me appears very promising.....
    The age old reasons of not having time is not the case anymore, people do access, share, chat, communicate with their friends on an hourly basis.... its just the matter of time, when the initial craze of getting to connect to people grows old and we start using them for much more productive purposes
    My best wishes for more such nice articles.... the attitude is right and the intentions are honest.... just keep up the optimism...
    Cheers!!!

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  8. This is reason why our honorable ministers planned to even censor the Social Media. Nicely written!

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  9. Dear Rajesh Santhanam, It is a good attempt considering that, it is your first blog. Your attempt to capture the evolution of the "Voice of the Common Man", is appreciated. While the spirit of the this post is understood, you need to realize that, "Common Man", includes both the one who votes and one who doesn't in an election. My gut feeling is that SM and a sizable section of the middle class comprises of people who do not vote, and hence these are the "ranting masses with out responsibility". These are still the initial days for SM, during which period, it will try to fill the space vacated by MSM media under the influence of Politicians and business houses. If MSM does not mend its ways, SM will replace it.

    You need to polish your grammar & flow of content etc. I am sure you will gain these as you write more. So keep writing and Congratulations for this blog-start.

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  10. FANTASTICALLY UNCOMMON COMMON SENSE ARTICLE ABOUT COMMON MAN !

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